Here’s a bit of background to a recent commission from Cravens Advertising for First Bus which was created in and around York.

Rhiannon Livesley a Creative Sevices and Production Manager, “We worked on two Senior Bus Pass photography campaigns to reveal the lifestyle and freedom that comes with a senior bus pass whilst putting emphasis on the amazing moments that can come from getting free travel forever. Spending a full exciting day shooting in York, we were able to capture the enjoyment of having free bus travel forever whilst also conveying authentic joy and freedom. Working with a group of cheerful and bright people who radiated the essence of freedom and portrayed the fun of the First Bus brand. This shoot focused on the activities people can do and enjoy thanks to the free travel that comes from a Senior Bus Pass.”

The two day shoot was a big team effort. Apart from Rhiannon and myself we had Emma, Georgia and Amina along with a make-up and a great cast of models/bus driver.

The images required an upbeat feel, so lots of terrible dad jokes were on hand to keep (nearly) everyone laughing. We also had a fantastic young man in the cast who had brought along some of his dinosaur toys which tested my knowledge of prehistoric creatures, so a few tall tales were enough to keep everyone entertained.

Equipment used on this one was Nikon D800e and a D4, Nikon-G 50mm f1.4, nikon-D 85mmf1.8, Nikon 105mm DC f2 lenses (more about this lens below), Godox 360 flash with standard reflector.

So let’s get to a very special lens – the Nikon 105mm DC lens (see main picture). A very interesting lens – apart from the fact that no other lens or camera manufacturer has made anything like this before – there’s also not many of them around. Someone once quoted, “This lens is so unique when we work out how to use it Nikon will have stopped making them!” And they’ve stopped making them! It has a way of effecting the out of focus areas of the imge either in front or behind the subject! That’s very clever. However, I use it because it’s probably the sharpest 105mm lenses ever made, even on Hi Resolusion cameras (it was first manufactured in 1990 well before digital cameras became available btw).

But back to the job. The trickier elements to overcome on this commission were shooting on a moving vehicle with the light changing as the bus moves through the city and the light difference between inside and outside of the bus. Also on the second day, keeping the atmosphere in the cafe/restaurant/museum required a bit of fill light, see images below and thanks for the crew sharing the images so I can use them in this post.

Seeya soon mb